Monday, June 18, 2007

a willing victim of consumerism

yeah, that's me!! i've fallen prey to consumerism.. well, actually i've always been a willing victim of consumerism.. let's see how it happened this afternoon...

went with winnie to get a haircut at kimage, which was priced at SGD40 for a cut by the disciple hair-stylist.. well, that aside.. somehow all that i have learnt in marketing just seemed to surface up during the whole process... i can't help but wonder about what the professor mentioned during the lecture..

there was of course the professional service of the hair-stylist, but rather, it was what he said throughout the whole haircut that got me thinking.. quoting him, but not completely..

"seriously, your hair is not that straight so before you attempt to do any steps in your hair, you should do a soft rebond.."

"essentially, for a woman's hair, there are 3 products which you will need: shampoo, conditioner & serum for your hair-roots, then we can say that the whole treatment process is complete..."

"you should seriously consider a soft rebond, then there's no need for you to worry about losing the shape of your hair after each wash..."

well, it's pretty obvious that there's a whole service package on sale here.. seriously, from the moment one walks in, till the latest copy of female magazine is placed on the dresser, coupled with red tea and mentos.. to the pre-cut hairwash and finally to the hair-stylist at work... to the exhibit of the final product on one's head.. well, if there's anything else to complain about the cut, one has to unfortunately wait till the next visit before damage control can be performed once again..

and i'm a willing victim of consumerism... enough said.. =P

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